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Scoby Analytics

Scoby GmbH
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Turn data privacy into a competitive advantage - Scoby Analytics offers comprehensive and anonymous website analysis without consent-requiring technologies. Our server-side solution enables complete evaluation of traffic and marketing impacts, delivering 100% of relevant usage data without consent, fully compliant with German data protection laws.



Overview

Vendor

Scoby GmbH
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Delivery method

Software as a Service (SaaS)

Product description

Insights. Powered by Privacy Scoby Analytics enables complete, anonymous, and precise website analysis without using consent-requiring technologies, delivering 100% of the usage data you need. Key Features Complete Data for Better Decisions Advanced server-side measurement techniques ensure complete data collection, robust against ad blockers and anti-tracking technologies, fully compliant with GDPR and ePrivacy regulations. https://www.scoby.io/en/features/server-side-measurement Keep private things private Utilizing technologies like k-anonymity, differential privacy, and l-diversity, all data is anonymized and aggregated to protect your visitors' privacy. https://www.scoby.io/en/features/effective-anonymization Privacy-safe A/B Tests and Segmentation Analyze the usage of different visitor groups anonymously and efficiently evaluate the impacts of feature variants in your A/B tests. https://www.scoby.io/en/features/anonymous-user-segmentation Innovative Metrics & Reports In addition to standard metrics, Scoby Analytics offers distributions, percentiles, and detailed traffic flow analyses, accessible via the Looker Studio Connector for customized analyses and visualizations. https://www.scoby.io/en/features/innovative-metrics-reports Powerful AnyTouch Attribution A new type of multichannel attribution enables easy evaluation of the effectiveness of marketing channels and simplifies the calculation of Return on Ad Spend (ROAS) for businesses of all sizes. https://www.scoby.io/en/features/powerful-multichannel-attribution AI-Powered Content Analysis Scoby Analytics' AI-based system classifies your content into categories, topics, entities, and tags, providing nuanced insights and supporting strategic content decisions. https://www.scoby.io/en/features/ai-powered-content-analysis Scoby Analytics offers the perfect solution for privacy-friendly yet powerful website analysis. Transform data protection into a competitive advantage today.


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About the vendor

Scoby GmbH offers innovative analytics tools that respect website visitors' digital privacy. Our privacy-friendly approach provides deep insights without the need for consent, making it ideal for optimizing online offerings. Scoby stands for privacy-compliant and effective web analytics.